The Collective Kefir Range - Packaging Redesign
Claire Vickers
Senior Designer & Creative Consultant
Branding I Packaging I Illustration
Poster & Show Promotion Design
For many years, I've collaborated with comedians and promoters to design their show advertising for The Edinburgh Fringe Festival and following tours.
Some acts have an idea of what they want, others, not so much. It's usually the artwork deadline for The Fringe program in April that kick-starts the process. Show titles must be landed on and photoshoots organised. It's always a little frantic, it's always a little down to the wire, it's always a highly creative and collaborative process.
John Robins
"...Perhaps the greatest challenge of all was to make sense of my garbled, hurried, indecipherable notes, comments and demands (often typed late at night, close to print deadlines and without any experience of design) and render them into what I actually want, especially when I don’t even fully know what I want.
Claire’s professionalism and ability to translate all my thoughts into the image was not only hugely impressive but made what is usually a very stressful process into a really exciting one."
Nish Kumar
"Claire was a pleasure to work with and contributed innovative design ideas. The format of a comedian’s tour poster can be restrictive by its very nature, but she managed to do something interesting, that built the requirements (tour dates and ticket info) into a an exciting and engaging poster. I was always delighted with the end product, which, given the product was a poster of my own face took some doing."