The Edinburgh Fringe Show Promotion Design
There’s a technicolour rainbow of posters on the streets of Edinburgh every August, with acts vying for the attention of the public to come to see their show at The Fringe Festival. For over 10 years I've been working with comedians and promoters to design posters, flyers and advertising for their festival shows and following tours.
Some acts have a rough of an idea of what they want when we start out, others don't. There's nothing like the artwork deadline for The Fringe programme which falls in April to force a decision on a show title for an (as yet unwritten) hour of comedy. It makes for very varied briefs, hastily organised photoshoots and artwork down to the wire, but to date I've always made it.
"...Perhaps the greatest challenge of all was to make sense of my garbled, hurried, indecipherable notes, comments and demands (often typed late at night, close to print deadlines and without any experience of design) and render them into what I actually want, especially when I don’t even fully know what I want.
Claire’s professionalism and ability to translate all my thoughts into the image was not only hugely impressive but made what is usually a very stressful process into a really exciting one."
"Claire was a pleasure to work with and contributed innovative design ideas. The format of a comedian’s tour poster can be restrictive by its very nature, but she managed to do something interesting, that built the requirements (tour dates and ticket info) into a an exciting and engaging poster. I was always delighted with the end product, which, given the product was a poster of my own face took some doing."