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Hackney Gelato Ice Lollies

The latest addition to the Hackney Gelato range, Sorbetto Lollies. The first products to launch with the new look and feel I created for the brand (which you can read all about here).

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With tight timelines, the challenge was to create something that felt separate from their gelato products, but also part of the same family. And quickly.

I created patterns to represent each flavour, using the same handcrafted approach I used for the gelato tubs. For the gold accents within each pattern, I used drips and splashes to illustrate the juicy refreshment of the range.

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The brand icon was also adapted, changing the ice cream cone-in-hand to a lolly-in-hand for a simple but effective distinction on pack.

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More refreshing than a cold plunge in a fruit-filled waterfall. Grab a box (or two) from Waitorse.

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